lockheed martin

Challenge: Lockheed Martin has been a titan of the defense industry for more than 100 years. But on the Hill, legacy doesn’t carry the weight it used to. Newer defense tech players sell speed and innovation over history, implying they can deliver where Lockheed Martin can’t.

Solution: Then. Now. Next. We didn’t argue that history beats speed. We showed Lockheed Martin has both. Anchored by the film “Progress has a Pulse,” the campaign used the real sounds of real systems to show innovation moving at full speed. A century of experience became the proof that Lockheed Martin can innovate fast and deliver what others are still promising. From a sound-driven landing page to placements in Politico, Axios, Punchbowl and on connected TV, the campaign met policymakers where they read, scroll and watch.

Film

Landing page

Check out the live page here.

DIGITAL

OOH - Bus Shelters

Team

CD: Stephanie Hartzband
ACD: Kelsey Grupp
CW: Adam Tarchoun
Producer: Amanda Claire