Lockheed Martin - Canada & Europe

Challenge
In Canada and Europe, governments want to rely less on outside powers for their defense, and that includes American companies. Lockheed Martin needed to feel like part of each market, not an outside vendor.

Solution
We localized the campaign strategy for each region. The creative tied every program to the local workers, industry and partnerships behind it, so Lockheed Martin read as a partner built into each country’s defense, not a supplier selling to it.

There’s a ton of stuff, just sharing some of my faves here.

CANADA (CANSEC)

Europe / NATO

Team
CD: Stephanie Hartzband
ACD: Kelsey Grupp
CW: Adam Tarchoun