Candy clash

Challenge
Make Bomb Pop’s newest flavor ”Candy Clash” stand out in a crowded frozen treat market.

Solution
The team launched a social campaign to bring these new flavors to life, embracing the fun and competitive nature of the “Clash” branding. Geared at a Tween audience, these playful ads helped reinforce the joy and youthfulness associated with the Bomb Pop brand.

Team
CD: Lindsey Brand
AD: Olivia Gelard
CW: Adam Tarchoun